CBC Restaurant Corp., parent to the Corner Bakery Cafe chain, is looking to expand its presence in non-traditional airport locations, the company said last week.
Dallas-based CBC, which has more than 185 corporate and franchised traditional locations, is working to expand its airport Corner Bakery Cafe operations, CBC vice president of franchise sales Gregg Koffler said.
â€œWe have a presence in so many major markets that it certainly makes sense to expand the reach into major airports,â€ Koffler told Nationâ€™s Restaurant News. â€œHaving the marquee in the terminals is also a great way to promote the brand.â€
The 2,200-square-foot airport location and its grab-and-go kiosks have been successful, Koffler said.
â€œWe feel weâ€™d be a great fit for other major airports,â€ he said.
Corner Bakery Cafe offers several selling points for airport concessionaires, Koffler said, including its healthful menu options for travelers and a flexible footprint.
â€œThe footprint is very flexible,â€ Koffler said. â€œOur more urban locations can have 30 or 40 seats, even if itâ€™s just a patio, to 140 or 150 seats. Airports are different because a lot of folks arenâ€™t sitting down. They are taking it to go. That makes us more flexible with the airport footprint than with the street side.â€
Ric Scicchitano, Corner Bakery Cafe executive vice president of food and supply chain, said in a statement: â€œTravelers are increasingly health conscious and are demanding more options from the airports in which they travel. We are meeting that demand in Atlanta and soon will be doing the same in other busy airports across the country.â€
The airport push is part of CBCâ€™s goal to double its unit count over the next two years, a company spokeswoman said.
Koffler added that airports are lucrative for brand development. The company noted that the Airports Council International of North America estimated that more than 40 percent of retail and food and beverage sales at airports are generated by national chains.
But getting a toehold into airports can be challenging, he said.
â€œAirports are tough to get into relative to the RFP [request for proposal] process,â€ Koffler said.â€ Weâ€™ve reached out to the major players in the field to let them know weâ€™d like to be in the airport business.â€
Airport terminal developments are excluded from traditional street-side franchise agreements, he said.
Corner Bakery Cafe has fast-casual restaurants in 21 states and Washington, D.C.
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